Proven Shopify A/B Tests You Can Learn From

Explore Real A/B Tests That Drove Measurable Growth

Browse real A/B tests across product pages, PLPs, cart, checkout, navigation, and mobile UX complete with hypotheses, variants, results, and strategist insights all taken from real Shopify brands

Kids DTC Brand

How Organizing Color Swatches Increased Conversions by 16.98%

Kids DTC Brand

How a Full-Screen Cart Drawer Increased Checkout Initiation by 6.31%

Home Scenting Brand

How a Comparison Chart Increased RPV by 26.49% (And Drove Higher-Value Purchases)

Home Scenting Brand

How Highlighting Package Contents Increased Conversions by 13.48%

Home Scenting Brand

Reducing Post-Cart Anxiety with Video Setup Instructions

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